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Americans Cash in On the Popular Businesses People Can’t Stop Googling

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Why This Matters

This article highlights the growing entrepreneurial spirit among Americans, emphasizing the demand for specific local businesses driven by online search interest. For the tech industry and consumers, understanding these trends can inform new business opportunities and investment strategies, especially in digital marketing and online services. Recognizing which businesses are most searched for can help entrepreneurs and companies tailor their offerings to meet consumer demand effectively.

Key Takeaways

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Key Takeaways More than six in 10 Americans say they would prefer to be their own boss.

The average entrepreneur makes roughly $77,000 a year.

OnDeck’s new analysis reveals the most in-demand local businesses.

If you’ve ever wanted to start a business, you’re in good company.

Sixty-two percent of Americans say they would prefer to be their own boss, according to a recent Shopify-Gallup entrepreneurship study.

The average entrepreneur makes approximately $77,000 per year, a slight increase over the median employee salary of roughly $70,000, Investopedia reported.

Of course, becoming a successful entrepreneur who turns a profit hinges on having a good business idea and then executing it.

OnDeck, an online lending company, set out to find the business types that might offer the biggest opportunities for aspiring entrepreneurs across the U.S.

OnDeck used Semrush search volume data to compare the number of businesses by type to the number of monthly Google searches for that service. Higher search volumes relative to the number of businesses corresponded to more in-demand businesses and better scores.

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