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ZDNET's key takeaways
AI traffic grew 66% in 2025 but remains under 0.15% of visits.
AI citations can build exposure even without direct traffic.
These tactics can improve your visibility in AI search.
You've been quietly losing traffic from organic search even though your rankings haven't changed. Does that mean traditional SEO no longer works? No. But should you then treat AI as a black box to simply accept and ignore? Also no.
All the things that used to score points with traditional search engine algorithms, like backlinks, website authority, performance optimization, and quality content -- they haven't just stopped existing. AI search just treats them very differently, which is at once both better and worse.
Also: Tired of AI Overviews? I found 9 Google Search alternatives that showed me links again
Sometimes, that means good content is more likely to be cited by AI tools, even if your website doesn't have a high domain authority (DA) ranking. Yet it also means that most visitors will get their questions answered without ever leaving the AI platform, since the AI pulls all the information from your website into its responses without requiring users to click into your site.
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