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He and His Friends Started a Business With Just $10,000. Now It Does $2 Billion in Sales: ‘No Experience Necessary’

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Why This Matters

Ronnen Harary's journey from a $10,000 startup to a $2 billion entertainment empire highlights the importance of taking action without waiting for perfect ideas or conditions. His story encourages entrepreneurs to prioritize starting their business and trust that passion and opportunities will follow, emphasizing resilience in the face of technological changes like AI. This serves as an inspiring blueprint for aspiring entrepreneurs and industry innovators to embrace risk, adaptability, and proactive effort.

Key Takeaways

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This week on How Success Happens, I sit down with Ronnen Harary, cofounder and chairman of Spin Master (think Air Hogs, Bakugan, PAW Patrol) and author of No Experience Necessary, a guide for twenty‑somethings trying to figure out their next (or first) move in business. Ronnen turned a learning disability, financial instability, and a $10,000 startup into a global kids’ entertainment powerhouse with a lot of grit and, as he explains, a little bit of naivety. “When you’re young,” he told me, “you don’t really know everything that you need to know.” But, he says, sometimes that’s actually a good thing and can help power your path to a whole new way of doing things.

We’ve broken down his success insights to help you play out your own plan for success in three, two, one!

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Three Key Insights

1. Start the Business First, Let the Passion Catch Up

Ronnen didn’t grow up dreaming of toys and TV shows—he grew up knowing he wanted to be in business. “If you would have asked me in university if I’d end up in the children’s entertainment business and in the toy business and producing TV shows — it never came into my consciousness,” he told me. His core passion was building something of his own and having equity, especially after seeing the instability of profit‑sharing in his dad’s carpet business. He argues that waiting for a perfect idea keeps you stuck in the middle: “If you’re sitting in the middle, the universe won’t give you the idea… but if you make that commitment, then suddenly all the opportunities get unlocked for you.”

Takeaway: If you feel stuck, commit to starting a business you can actually launch now—and trust that clearer passion and better ideas will reveal themselves once you’re in motion.

2. Don’t Let AI Drain Your Drive

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