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On this episode of How Success Happens, I sit down with Lo Bosworth, who you might remember from MTV’s “Laguna Beach” and “The Hills.” These days, Lo ditched reality TV to become the powerhouse founder and CEO of Love Wellness, a women’s health brand that’s been going strong for 10 years. She’s also the brutally honest host of the podcast Tell Me I’m a Good Mom and, despite kicking ass with digital content, says, “I would kill social media in general because I think it’s like eating away at our brains and ruining our society.” She added with a laugh, “But I’m like a cog in the wheel at this point — I use it to make people aware of my business.”
We’ve broken down Lo’s success insights to help you trust your gut and build a healthier business in three, two, one!
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Three Key Insights
1. Turn Frustration Into Your Founder Superpower
Lo didn’t start Love Wellness because everything was going great—she started it after 18 months of feeling depressed and anxious and dealing with unresolved women’s health issues as doctors missed severe vitamin deficiencies on a simple blood panel. That frustrating experience made her “acutely aware of this care gap when it comes to women’s health and the self-advocacy that has to happen to get the care that you need.” Instead of accepting the system as-is, she went deep into Reddit communities, PubMed journals, and emerging microbiome research to create products like fragrance-free intimate cleansers and vaginal probiotics that “changed an entire aisle.”
Takeaway: Identify the problem in your life that no one is solving well—and build the business that finally solves it.
2. Build Proof Before You Ask for Permission
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