GoKawiilThis story appears in the July 2026 issue of Entrepreneur. Subscribe »
If you want to see the future of work, just look at Gary Vaynerchuk’s DMs.
He’s spent his career pushing people toward action — telling them to build something, to own something, to take control of their lives and financial destinies. Now, millions of entrepreneurs and career-builders turn to him for advice, DMing him their most pressing and personal questions. The patterns of their anxieties tell a story: Here’s what people need now. Here’s what bothers them the most.
Today, Vaynerchuk is seeing something new and interesting: “They’re feeling trapped,” Vaynerchuk tells me. “They’re starving out there.”
Why? Because they have one main job or company, but they want more. Maybe their economic anxiety is pushing them to make more money or to find more lines of revenue. Maybe they’re watching the rise of AI, seeing how it can make their lives more efficient, and wondering what else they can do with their time. Whatever it is, they want to expand. But they don’t think they’re allowed to.
Entrepreneurs and professionals have been told a very specific story: Success requires relentless focus. Pour everything you have into one thing. Commit yourself to it fully. As David Packard (of Hewlett-Packard) famously wrote: “More businesses die from indigestion than starvation.” In other words, the greatest risk to your business isn’t doing too little. It’s doing too much.
Vaynerchuk agrees, to a point. Many people thrive with focus. And a business requires dedicated operators who think nonstop about its needs and opportunities.
But many people are built differently, he says. They are the creative thinkers. The restless builders. The ideas people. They have boundless energy and ambition, and it drives them to start new businesses or seek new accomplishments outside their day jobs. And here’s the most important part: For these kinds of people, doing one thing is stifling. It drains their energy and makes them less productive. But when they’re let loose, everything they do thrives.
So if you want more, Vaynerchuk says, you should get more. “More” means more personal and professional satisfaction. You’ll create more opportunities for your team, and have more energy and enthusiasm and ideas for everything that you do. “For literally more than 50% of you reading this,” he says, “you need this for your soul.”
But it requires know-how to make this happen. Because “more” requires strategy and intention — or else, yes, everything you do really will fall apart.
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