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Every week, you enter the same loop. You have to pull the stats, sample the calls, file the reports. One week goes by. Nothing happens. You didn’t miss a goal. You missed a phase.
As a result, your business ultimately doesn’t grow.
It’s not because you have a discipline, motivation or procrastination problem. You’ve got a flow problem, and you’ve never been taught how to solve it.
As a business owner striving for growth you look for two things:
The activities that truly move the needle in your business. A productive state where you execute at a high degree.
However, you can’t grow a business with just the activities. You need the state. The most productive state a human being can experience is flow, that state of optimal consciousness in which you feel and perform at your best, where you’re fully immersed in a task and time seems to distort.
However, people rarely reach this state, because they’re not aware of the flow cycle, and the initial phase that most get stuck in (and how to overcome it).
Why working on growing your business feels like a snake in the room
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