Kerry Wan/ZDNET
Three things are certain when July comes along: backyard barbecues, fireworks past midnight, and Samsung Unpacked.
Just last month, Samsung confirmed that the next Unpacked event will take place on Wednesday, July 9, in Brooklyn, New York. This follows the host cities of Paris, France, and Seoul, South Korea, over the past two years -- with the company suggesting that it's chosen Brooklyn for its "bold ideas, creativity, and culture."
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While the ZDNET team will report on all the announcements live from the event floor, we've also gathered the essential information you need to know before the Wednesday keynote. Here's what we're expecting to see at the upcoming Samsung Unpacked, including products that may make surprise appearances.
What's expected at the Samsung Unpacked July event?
Foldable phones have been the trend for Samsung, with the Galaxy Z Fold 7 and Z Flip 7 slated for release.
Key improvements we're expecting include lighter and thinner designs (partly inspired by the Galaxy S25 Edge), camera upgrades such as a 200MP Ultra-level sensor, and displays that match the quality of the well-tested S25 series.
Last year's Unpacked July event saw the launch of the Galaxy Z Fold 6 (left) and Z Flip 6 (right). Kerry Wan/ZDNET
Considering how much focus Samsung has invested in making its phone displays more durable and brighter than ever, prepare for news on improved glass materials and hinge designs across the board. That's in line with the company's continued commitment to seven years of operating system and security updates, allowing the new foldable phones to stay feature-relevant until at least 2032.
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