GoKawiilSamsung introduced the Galaxy Z Fold8 at its Unpacked event in London on July 22, 2026. The Fold8 is the newest device in Samsung's foldable lineup.
Samsung on Wednesday launched its latest foldable smartphones as it looks to maintain its leadership in a product category that it pioneered, ahead of Apple potentially entering the market.
The South Korean tech giant unveiled its Galaxy Z8 Series at an event in London. The three devices and their prices are:
Galaxy Z Fold8 Ultra ($2,099)
Galaxy Z Fold8 ($1,899)
Galaxy Z Flip8 ($1,199)
Samsung's foldable products have usually consisted of two devices — the Fold brand which opens like a book and the Flip device which opens like a traditional flip phone.
However, Samsung now has three products with the "Ultra" being its highest-spec smartphone of the series and one that resembles its predecessor, the Galaxy Z Fold7.
"2026 is a huge year for foldables with the near certainty that Apple will be unleashing a foldable iPhone iPhone later in the year," Ben Wood, chief analyst and chief marketing officer at CCS Insight, told CNBC.
"Therefore, this is a critical launch for Samsung who were the market makers in this category, because Apple joining any category immediately gives it another level of legitimacy."
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