"Indie Band" Says Claims Their Music Is AI-Generated Is a Hoax, Then Admits It's Actually AI-Generated

"Indie Band" Says Claims Their Music Is AI-Generated Is a Hoax, Then Admits It's Actually AI-Generated

The point is to "provoke" artists.

Hoax Squared

The jig is officially up.

After an "indie rock band" called The Velvet Sundown refused to admit last week that its output was a lazy amalgamation of AI-generated slop, the outfit is now singing a dramatically different tune.

As Rolling Stone reports, the band's Spotify bio has been revised to clarify that it's a "synthetic music project" and an "ongoing artistic provocation designed to challenge the boundaries of authorship, identity, and the future of music itself in the age of AI."

Adding to the confusion, last week the magazine talked to a man identifying himself as the project's "spokesperson," who called himself Andrew Frelon but turned out to be an impostor.

"It's marketing," he said, referring to The Velvet Sundown as an "art hoax" and "trolling."

Then, the story got even more confusing when a separate account that claimed to be behind the band tried to distance itself from Fremon's claims.

"We have no affiliation with this individual, nor any evidence confirming their identity or existence," the account wrote.

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