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Apple’s $250 million Siri settlement just got approved, here’s who gets paid

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Why This Matters

The approval of Apple's $250 million Siri settlement highlights the ongoing scrutiny of tech companies' AI marketing practices and underscores the importance of transparency in AI feature development. For consumers, this settlement serves as a reminder to critically evaluate marketing claims and stay informed about the capabilities of their devices. It also signals increased regulatory attention on how tech giants promote AI features, potentially influencing future industry standards and consumer protections.

Key Takeaways

Apple’s $250 million class action lawsuit settlement over Siri and Apple Intelligence delays is moving through the court system. Here’s the latest news on how the $250 million will be distributed, who’s eligible, and more.

Apple’s $250 million Siri settlement

Apple was hit with a class action lawsuit last year, after delaying the launch of select Siri and Apple Intelligence features it first announced at WWDC 2024. The lawsuit said that Apple promoted and marketed AI capabilities that did not exist at the time and would not exist for years.

Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.

The lawsuit said Apple’s marketing around Apple Intelligence drove “unprecedented excitement” to “convince consumers to upgrade at a premium price point.”

Apple agreed to settle the lawsuit in December, and the settlement terms were announced in May. As part of the settlement, Apple is admitting no wrongdoing. At the time, Apple told 9to5Mac that it settled the lawsuit to “stay focused on doing what we do best, delivering the most innovative products and services to our users.”

In its statement, Apple also touted the Apple Intelligence features that had shipped at that time, including things like Writing Tools, Clean Up, Visual Intelligence, and more.

As spotted by MacRumors, Apple’s settlement proposal received signed preliminary approval from a judge last week after a hearing that occurred on July 8. This means the case can now proceed to the next stage. The judge rejected an argument that said the proposed settlement lumps together class members with very different claim values.

Who is eligible

For iPhone users, the big news is that Apple will pay out a portion of $250 million to affected iPhone users.

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