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Midjourney bought the astrology app Co-Star

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Why This Matters

Midjourney's acquisition of Co-Star marks a significant expansion into the personalized astrology market, blending AI with human insight to deliver tailored horoscopes. This move highlights the growing trend of AI companies diversifying into lifestyle and wellness sectors, offering more personalized digital experiences for consumers. It also signals potential new applications of AI in areas like astrology and personal advice, shaping future tech developments.

Key Takeaways

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Midjourney, which has gone from generating AI cat images to full-body ultrasound scans, is getting into a new field: astrology. The AI startup announced on Thursday that it has acquired the personalized astrology app Co-Star, as reported earlier by Bloomberg.

Co-Star is a free app that offers daily horoscopes and allows you to check your compatibility with friends. As noted on the app’s FAQ page, it combines human insight, data from NASA, and AI to deliver personalized advice for users each day. The terms of Midjourney’s deal, which reportedly closed in spring, haven’t been disclosed.

Midjourney founder David Holz says Co-Star founder Banu Guler will stay in charge of the app following the acquisition. At the same time, Guler will also take on the role of Midjourney’s chief design officer, according to Bloomberg. Holz told the outlet that Guler and her team will help Midjourney build the company’s first apps, including one dedicated to image generation. Midjourney currently houses its AI models on the web and through Discord.