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Key Takeaways Jason Arasheben got his first celebrity client by quoting a $40,000 price he pulled out of nowhere, then scrambled overnight to find someone who could actually make it.
Arasheben treated rejection as fuel, not a stop sign, getting told no by UCLA seven times and by clients 70 to 100 times before his first yes.
Jason Arasheben is a celebrity among celebrities. As the founder of luxury jeweler Jason of Beverly Hills, he’s designed custom pieces for stars like Rihanna, Justin Bieber, Kim Kardashian and Drake, crafted championship rings for the NBA and NFL, and built one of the most recognizable brands in high-end jewelry.
Along the way, he’s fielded no shortage of unusual requests.
“We’ve made diamond fish tanks and $2 million diamond shoes. We’ve had someone ask for a massive Jesus pendant with their own face instead of Jesus’ (which I declined to make). We’ve even had someone want a diamond pendant modeled after their own male anatomy,” Arasheben says.
Suffice it to say, it’s been a wild ride. But you don’t get diamonds without a little pressure.
Diamond in the rough
Coming from a family of immigrants, Arasheben’s life seemed predetermined. His parents moved from Iran when he was a toddler with dreams of their son becoming one of the “big four”: a doctor, lawyer, architect or engineer.
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