GoKawiilTeresa Resch discusses launching the league’s newest team from scratch, navigating a chaotic inaugural season, and building a Canadian fan base amid tensions with the U.S. The Toronto Tempo arrived in the WNBA this season with record-breaking attendance, a 53-point single-game performance from a star player, and the weight of being the league’s newest franchise. As the season pauses for All-Star Weekend, team president Teresa Resch takes stock of what she’s built, what’s surprised her, and what she’s still figuring out in real time. She talks about running a sports franchise like a startup and how Canada’s complicated political relationship with the U.S. impacts building a fan base from scratch.
The Toronto Tempo president explains how she’s building a WNBA franchise like a startup
Why This Matters
The Toronto Tempo's launch and rapid growth highlight how innovative strategies and cross-border dynamics are shaping the future of professional sports franchises. This approach offers valuable insights for other startups and sports organizations aiming to expand into new markets, especially amid geopolitical complexities. For consumers, it signals increased opportunities to engage with diverse and emerging teams in the sports industry.
Key Takeaways
- Toronto Tempo achieved record-breaking attendance in its debut season.
- The team is run like a startup, emphasizing agility and innovation.
- Building a Canadian fan base involves navigating U.S.-Canada political tensions.
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