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How Toniebox and Hasbro built games kids can play without a screen

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Why This Matters

This collaboration between Toniebox and Hasbro marks a significant shift in the gaming industry by offering screen-free, interactive games for children, addressing parental concerns about screen time. It highlights a growing trend towards innovative, tactile play experiences that combine traditional game elements with modern technology, benefiting both consumers and the industry. This approach could influence future educational and entertainment products aimed at healthier, more engaging play for kids.

Key Takeaways

As parents grow wary of addictive apps, Tonies has partnered with Hasbro to turn Monopoly, The Game of Life, and Guess Who into games kids can play without screens. When my 10-year-old got her hands on a Toniebox loaded with Hasbro’s The Game of Life, she didn’t leave her room for an entire afternoon. When I popped in to check on her, she was choosing different life paths—a fashion designer with a passion for gardening, an astronaut with twins. Later, she roped her dad into a round of Monopoly. Neither game required a screen.