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How Hasbro built Toniebox games kids can play without a screen

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Why This Matters

This collaboration between Hasbro and Tonies highlights a growing trend in the tech industry to create engaging, screen-free gaming options for children, addressing parental concerns about screen time. It demonstrates how traditional board games can be adapted into innovative, interactive experiences that appeal to tech-savvy kids while promoting healthier play habits.

Key Takeaways

As parents grow wary of addictive apps, Tonies has partnered with Hasbro to turn Monopoly, The Game of Life, and Guess Who into games kids can play without screens. When my 10-year-old got her hands on a Toniebox loaded with Hasbro’s The Game of Life, she didn’t leave her room for an entire afternoon. When I popped in to check on her, she was choosing different life paths—a fashion designer with a passion for gardening, an astronaut with twins. Later, she roped her dad into a round of Monopoly. Neither game required a screen.