GoKawiilPart I
Everyone asked the same question
Since ChatGPT launched in 2022, business leaders have been asking the same question: what can AI do for us? The answer began with low-risk tasks: summarizing documents, drafting emails, producing first drafts that a human would edit.
It quickly moved into higher-value cognitive work, such as software development and content generation, and grew into more ambitious projects, like attempts to build an AI company brain, a system connected to internal knowledge, data, and tools that could coordinate work and eventually operate parts of the business autonomously.
While a lot of time, energy and tokens have been invested in AI adoption, measurable outcomes have barely been achieved at scale. However, some companies embraced being AI-first and saw enormous gains in productivity, revenue, and cost, while others lagged behind or failed to change their organizations enough to reach high ROI.
Recent data from corporate expense management platform Ramp reveals a stark contrast in performance: the top quartile of companies investing in AI saw their revenue more than double between November 2022 and December 2025, while businesses with zero AI expenditure experienced a mere 15% increase.