GoKawiil“But I already have a website on Substack,” you argue.
No, no, Substack is just a distribution tool to amplify your website. It should not be your digital home.
In the last few years, I’ve noticed a pattern of writers leaving their websites to make Substack their digital home.
Now, it’s kinda okay if they have bought a domain and linked it to Substack. (Meaning, it’s better than nothing.)
Rachel from Conscious Living is a good example. This way, Substack more or less functions like a content management system (CMS) for you.
However, compared to other CMS it’s very limited, such as the ability to manage your SEO and customize your pages to add more features, but I digress. If you just want a fuss-free platform, this is one way to get it and Substack’s conditions for domains are very reasonable and cost-efficient. As I will explain later, this could change on a dime without warning.
However, there are some writers who are saying: “Hey readers, I’m now writing on Substack, so head on over there (and ignore my website)!”
Some writers do have a website, but link to their Substacks, calling them their “blogs”. If your Substack has a domain name they own, it’s okay, but if it’s xx.substack.com, Substack is saying “All your content are belong to us”.
In conclusion: Writers, don’t do this. It’s short-sighted and unwise and can derail your long-term visibility on the Internet.
The siren call of convenience
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