Why This Matters
Apple's new Apple Upgrade leasing program offers consumers flexible, low-cost monthly payments for a wide range of products, making high-end devices more accessible. This shift could influence the tech industry by encouraging more subscription-based hardware models and changing how consumers perceive device ownership. It also provides a convenient way for users to upgrade regularly without large upfront costs, potentially boosting sales and customer loyalty.
Key Takeaways
- Flexible leasing options for iPhones, iPads, Macs, and Apple Watch make premium devices more affordable.
- Shorter lease terms are available at higher monthly costs, offering more customization for consumers.
- The program may drive a shift toward subscription-based hardware models in the tech industry.
Apple Upgrade is a new leasing program announced today that enables you to get Apple products via a low-cost monthly subscription. Here’s what every eligible product costs with Apple Upgrade.
iPhone
Here’s current pricing for each iPhone model using 24-month Apple Upgrade leasing plans:
iPhone 17 Pro: $31.99/month
iPhone 17 Pro Max: $34.99/month
iPhone Air: $28.99/month
iPhone 17: $22.99/month
iPhone 17e: $17.99/month
Each of these is the base model, but you can select higher storage tiers with minor price increases.
If you’re interested in 12-month plans, those are available too but at higher monthly costs.
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