GoKawiilListen to this post
Key Takeaways Henry co-founded Stord when he was an 18-year-old college student at Georgia Tech.
He dropped out at 19 to focus on the company, which hit a $3 billion valuation earlier this year.
Stord delivered to nearly 20% of U.S. households in 2025 alone and is on track for $1 billion in annual revenue.
This first-person, as-told-to essay is based on a conversation with Sean Henry, CEO and co-founder of Stord, a commerce enablement platform providing independent brands with the operational intelligence they need to compete with Amazon. Henry started Stord with co-founder and CTO Jacob Boudreau in 2015 while they were students at Georgia Tech.
The company recently closed a $250 million Series F round, valuing Stord at $3 billion (doubled in less than 12 months). Currently, Stord manages nearly $15 billion in annual GMV for brands like AG1, True Classic, Native and Seed Health, and delivered to nearly 20% of U.S. households last year alone. The piece has been edited for length and clarity.
Image Credit: Stord. Sean Henry.
When I was about 8 years old, I started selling products on eBay. I still have the same eBay account: “Member since 2003” at the very top. I literally sold my Christmas presents and was stuck with this problem of asking my parents, “Hey, can you drive me to UPS?” “Can you give me cash if you can figure out how to get this money off eBay into your own bank account?”
Later, I expanded to selling on Amazon. Eventually, I posted signs around our neighborhood saying we buy junk, phones and computers. Then I resold those items.
Amazon Prime changes the ecommerce landscape
... continue reading