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Elon Musk finally launches X Money. What could possibly go wrong?

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Why This Matters

Elon Musk's launch of X Money marks a significant step into the digital payments space, offering features like cashback and high-yield savings, but faces notable limitations such as restricted peer-to-peer transfers and lack of widespread acceptance due to licensing issues. This development highlights the ongoing challenges and regulatory hurdles tech giants encounter when entering financial services, which could impact consumer adoption and industry competition.

Key Takeaways

Imagine you’re an X user who’s actually excited to make the app your primary payments app after X Money finally launched Monday for US Premium and Premium+ subscribers after years of delays.

You transfer funds and set things up so that your paychecks automatically deposit to X, where you expect to receive cashback rewards and a high annual yield of 6 percent on your funds—a rate that’s genuinely competitive with some banks.

But once you’ve put your money in the app, you realize that X Money has a lot of limitations. Most glaringly, you can currently only send peer-to-peer payments to other X users who have access to X Money and are 18 and older.

And most problematically, if you add the X Card to a wallet like Google Pay or Apple Pay, you can’t use it to make purchases everywhere nationwide. X does not have money transmitter licenses in “two of the largest financial markets in the country,” Tech Times noted in a very thorough analysis of X Money’s features and potential drawbacks. Neither New York nor Massachusetts will accept X Money payments, and experts previously told Ars that New York’s exclusion alone would seem to be a barrier to X becoming a significant disruptor in the payments market.

Daniela Hawkins, a global payments expert for tech consultancy Capco, told Ars in 2024 that any inconsistency in how payments function could stall widespread adoption of X Money. (Elon Musk was initially trying to launch the app by the end of that year.)

If users can’t easily tell when a payment will be accepted, that uncertainty will likely create enough friction to make Musk’s payments launch “bumpy,” Hawkins suggested.