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Survey says loads of readers stomach YouTube ads to just avoid paying for Premium

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Why This Matters

The survey reveals that a significant portion of YouTube users prefer to avoid paying for Premium by using ad-blockers or other solutions, highlighting a demand for more flexible ad management options. This trend underscores the importance of privacy-focused and free ad-blocking tools in the industry, as consumers seek cost-effective ways to enhance their viewing experience without subscribing. It also signals potential challenges for YouTube's revenue model and content monetization strategies.

Key Takeaways

Andy Walker / Android Authority

I recently detailed my battle with ads on my parents’ phones, so needless to say, I’m not particularly fond of the scammy pop-ups that corrupt my and their YouTube experience. Thankfully, there are plenty of ways to address this issue.

Recently, the DuckDuckGo Browser rolled out its own solution — a dedicated YouTube Ad-Blocking feature that my colleague Shimul used to great effect on her device. But what is your preferred way to deal with ads on YouTube?

How do readers deal with YouTube ads? We asked readers this question in a recent poll, and the results paint a picture that Google likely won’t appreciate.

Andy Walker / Android Authority

This survey garnered over 4,000 votes, and I’m surprised by how many of our readers subscribe to YouTube Premium to get rid of ads. This portion amounts to 29.5% of the vote, or just under 3 in 10 respondents.

Paying for YouTube Premium comes with perks beyond ad-blocking, though, including smarter viewing continuity features across devices, bundled YouTube Music, and background play support.

However, despite Premium’s popularity, it isn’t our readers’ preferred option for dealing with YouTube ads.

More readers have ditched YouTube entirely or deal with its numerous ads than pay for Premium.

Unsurprisingly, the most popular option is using a dedicated ad-blocking solution — many of which are free. Some of these solutions include Blokada, NextDNS, a browser solution like Brave or DuckDuckGo, browser extensions for Firefox, or an alternative YouTube app.

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