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Crunchyroll and Starz Bundle Up on Prime Video

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Why This Matters

The new Crunchyroll and Starz bundle on Prime Video offers consumers a cost-effective way to access a diverse range of anime, action, and premium series, highlighting the growing trend of streaming service partnerships. For the industry, this collaboration underscores the importance of bundling content to attract and retain subscribers amid increasing competition. It also demonstrates how platforms are leveraging exclusive programming to differentiate their offerings and boost engagement.

Key Takeaways

Sony’s anime streaming service, Crunchyroll, just dropped its first-ever streaming bundle for US viewers, and it’s with Starz. The package became available on Wednesday, July 29, and costs $17 a month for both streaming platforms.

That’s a decent markdown, given that the cheapest tier for Crunchyroll is $10 a month and Starz costs $12 a month. In total, this bundle offers a 23% discount.

This partnership comes as new and returning programming from Starz and Crunchyroll delivers audiences “a mix of premium action, anime, thrillers, female-driven dramas, sci-fi, and adventure,” the press release states.

Eligible customers interested in the streaming package can dig into the Starz-Crunchyroll bundle on Prime Video. If you’re already a Prime Video member, you can grab the deal by logging into your account, clicking on the bundle in question and following the steps to complete the transaction.

“This offering brings together two services with distinctive programming, giving viewers access to a range of stories and genres,” Alison Hoffman, president of Starz Networks, said in a statement.

Terry Li, Crunchyroll’s chief product officer and EVP of emerging business, added: “At Crunchyroll, we believe anime is a powerful medium for storytelling and connection, and our goal is to continue bringing it to more audiences in more accessible ways.”

Subscribers to the bundle will have access to Starz’s programming hits, like all the entries in the Power Universe, including the upcoming series finale of Power Book III: Raising Kanan (which drops on Aug. 7); S.W.A.T. Exiles, a crime-drama spinoff from the hit CBS series starring Shemar Moore (out Sept. 25); and the latest installment from the Outlander franchise, Outlander: Blood of My Blood (out Sept. 18).

Starz also offers a solid lineup of movie releases, like the exclusive first-run premieres of the Michael Jackson biopic Michael, which will hit the streamer on Aug. 10. Other noteworthy titles include Sydney Sweeney’s The Housemaid and Shelter, starring Jason Statham.

Crunchyroll is the largest anime streaming platform in the world, with over 21 million subscribers. The service features anime hits like Dragon Ball, Naruto, Afro Samurai, My Hero Academia and Cowboy Bebop, among many others.

This is the first bundle for Crunchyroll; Starz is also available, bundled with Hallmark Plus on Prime Video, for $14 a month. While not a bundle, Peacock now offers Starz as an add-on subscription directly through the app.