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Spotify for iOS adds new music feature that can improve your running game

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Why This Matters

Spotify's new Running Mode enhances the fitness experience by providing personalized, tempo-matched playlists and guided audio cues, helping users improve their running efficiency. This feature exemplifies how music streaming services are increasingly integrating fitness tools to create more engaging and tailored workout experiences, benefiting both consumers and the tech industry. It also highlights Spotify's strategic move to expand its fitness-related offerings, potentially increasing user engagement and subscription value.

Key Takeaways

Spotify is launching a brand-new music feature that aims to make you a better runner. The new Running Mode feature works by personalizing playlists to your running goals, music taste, and tempo.

Running Mode sprints onto Spotify for iPhone

Spotify’s new Running Mode is exclusive to iPhone users in select markets to start.

“Premium users on iOS in the U.S., Canada, the U.K., Ireland, Australia, New Zealand, and Sweden can find Running Mode in the Fitness Hub beginning today,” Spotify says.

“From there, choose one of 25 curated running presets and make it your own by customizing your workout type (like interval, steady, or pyramid), duration, Beats per Minute, and what type of music you’re in the mood for. Press play, and Spotify will guide your run with music tailored to your workout.”

The company adds that Running Mode includes “optional audio cues in English to help guide you through your workout.”

Spotify’s new Running Mode is an extension of its Prompted Playlists and guided workout features. You can learn more about Running Mode’s rollout here.

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