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Apple says App Store regulatory changes are beginning to affect Services growth

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Why This Matters

The regulatory changes impacting the App Store are beginning to influence Apple's Services growth, highlighting how evolving legal frameworks can affect major revenue streams in the tech industry. For consumers, these shifts may lead to changes in app availability, payment options, and overall user experience, emphasizing the importance of regulatory environments in shaping digital ecosystems.

Key Takeaways

During today’s earnings call, Apple CFO Kevan Parekh said the company is beginning to feel the impact of regulatory changes to the App Store business model in the US and abroad. Here are the details.

Last year’s F1 success also played a part in this quarter’s Services slowdown

Today, Apple released its Q3 2026 financial results, reporting $30.7 billion in Services revenue, a record for a third fiscal quarter.

Although that was up 12% year over year, it marked the segment’s first sequential decline since 2022, down from $30.98 billion in the previous quarter. It was also Apple’s slowest Services growth since Q2 2025 and its weakest Q3 growth rate since 2023.

Part of this slowdown, as Apple CFO Kevan Parekh explained, was due to “some factors that impacted the performance of the App Store,” which is traditionally one of Apple’s biggest revenue drivers in its Services category.

Although Apple does not break down Services revenue on a per-stream basis, estimates cited last year by The Wall Street Journal suggested that the App Store accounts for nearly one-third of this category’s revenue. Additionally, findings from the Epic v. Apple case showed that gaming apps alone accounted for approximately 70% of App Store revenue.

Back to today’s earnings call and the slowdown of Apple’s Services revenue, Parekh said:

We also had some factors that impacted the performance of the App Store. We did see some headwinds in mobile gaming. And keep in mind, we also made some changes to the App Store business model in certain countries. And in the US, we do continue to operate under a court ruling impacting the link-out transactions. But we’re pleased the Supreme Court will hear our appeal. Despite this, the App Store set a June-quarter revenue record.

Over the past year, Apple has had to comply with new rules allowing alternative app distribution, payment methods, and out-of-app purchase offers in markets including Japan, Brazil, and the European Union.

Additionally, due to the Epic Games lawsuit, Apple has been temporarily barred from charging any commission on purchases made through external links in the US.

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