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Absurd GPU Pricing Update: Mid-2026 Edition

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Why This Matters

The ongoing memory crisis has led to persistently high GPU prices globally, with minimal fluctuations since April 2026. Entry-level Nvidia GPUs remain expensive, often exceeding their MSRPs, which impacts consumers seeking affordable gaming and computing options. This trend underscores the continued challenges in the GPU supply chain and the difficulty for consumers to access reasonably priced graphics hardware.

Key Takeaways

Eight months into the memory crisis, just how bad have graphics card prices become? That is what we are exploring today. We all know PC components are getting more expensive, gaming hardware manufacturers continue to raise prices, and the recently released Steam Machine arrived with a terrible price tag.

But what has the impact been on the graphics card market? Have prices stagnated, gotten worse, or, by some miracle, actually improved?

We are once again examining graphics card pricing data from 10 countries, giving us a more complete picture of GPU prices worldwide rather than isolating the analysis to a single market. We have data from November 2025, when GPU prices were at their lowest, figures from our previous update in April, and updated pricing for July 2026.

In every case, we are looking at the lowest price for an in-stock, readily available model. We used price comparison websites tailored to each region to find the best prices across a wide range of retailers. This should provide an accurate picture of the minimum cost of purchasing each GPU in every country.

Entry-Level Nvidia Pricing Has Barely Moved

GeForce RTX 5050 + RTX 5060

Let's begin with Nvidia's entry-level models. The GeForce RTX 5050 has changed little since April, outside Canada and the Philippines, where prices increased by more than 10%. In most regions, this model is roughly as expensive as it was three months ago. Across all 10 regions, the average price is now 6% above MSRP.

Buyers in the US and Canada are getting screwed the most, with the RTX 5050 pushing into the territory previously occupied by the RTX 5060.

Nvidia GeForce RTX 5050

USA Australia Germany UK Canada India Philippines Brazil Poland Netherlands Nov 2025 $250 $340 246 € £220 $340 ₹25,300 ₱15,800 R$1,750 1,000 zł €250 Apr 2026 $290 $365 270 € £245 $380 ₹29,000 ₱16,600 R$1,900 1,150 zł €280 Jul 2026 $290 $360 270 € £240 $420 ₹28,800 ₱19,000 R$1,900 1,135 zł €285 Change 0% -1% 0% -2% 11% -1% 14% 0% -1% 2%

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