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Apple has five products launching this fall that we’ve waited a long time for

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Why This Matters

This fall's product launches mark a significant milestone for Apple, introducing innovative devices like the foldable iPhone Ultra and the first touchscreen MacBook Ultra, signaling a shift in design and functionality. These updates not only enhance user experience but also demonstrate Apple's commitment to integrating advanced technology across its ecosystem, impacting both consumers and the broader tech industry.

Key Takeaways

Apple has a lot of new products launching this fall, including five that have been many years in the making. Here’s what’s coming.

iPhone Ultra, the first foldable model

Samsung shipped its first foldable smartphone in 2019, and rumors of a foldable iPhone have been around ever since.

This fall, the first ever foldable iPhone finally launches: iPhone Ultra.

Apple has reportedly been able to achieve a crease-free display and unique hinge that stand up to years of wear and tear. In other words, the technology has finally reached a place where truly great foldables are possible—something Samsung has attested to.

New Apple TV 4K

The last Apple TV 4K launched in fall 2022, making it the longest-selling model without an update.

We’ve been expecting a new Apple TV for nearly a year now, as it was originally rumored for a fall 2025 launch. But delays with Siri AI reportedly led Apple to push the release.

Now that Siri AI is officially shipping in iOS 27, the new Apple TV 4K is expected to arrive this fall too with an all-new Siri experience and other upgrades.

MacBook Ultra, the first touchscreen model

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