From this perspective, a decision is essentially a value-maximizing equation. If you’re going out and can’t decide whether to take an umbrella, you could come to a decision by following a formula that assigns weights to the probability of rain, the pleasure you’ll feel in strolling unencumbered, and the displeasure you’ll feel if you get wet. Most decisions are more complex than this, but the promise of decision theory is that there’s a formula for everything, from launching a raid in Abbottabad to digging an oil well in the North Sea. Plug in your values, and the right choice pops out.
In recent decades, some philosophers have grown dissatisfied with decision theory. They point out that it becomes less useful when we’re unsure what we care about, or when we anticipate that what we care about might shift. In a 2006 article called “Big Decisions: Opting, Converting, Drifting,” the late Israeli philosopher Edna Ullmann-Margalit asked us to imagine being one of “the early socialist Zionist pioneers” who, at the turn of the twentieth century, dreamed of moving from Europe to Palestine and becoming “the New Jews of their ideals.” Such a change, she observed, “alters one’s life project and inner core”; one might speak of an “Old Person” who existed beforehand, browsing bookshops in Budapest, and a “New Person” who exists afterward, working a field in the desert. The point of such a move isn’t to maximize one’s values. It’s to reconfigure them, rewriting the equations by which one is currently living one’s life.
Ullmann-Margalit doubted that such transformative choices could be evaluated as sound or unsound, rational or irrational. She tells the story of a man who “hesitated to have children because he did not want to become the ‘boring type’ ” that parents tend to become. “Finally, he did decide to have a child and, with time, he did adopt the boring characteristics of his parent friends—but he was happy!” Whose values were maximized—Old Person’s or New Person’s? Because no value-maximizing formula could capture such a choice, Ullmann-Margalit suggested that, rather than describing this man as having “decided” to have children, we say that he “opted” to have them—“opting” (in her usage) being what we do when we shift our values instead of maximizing them.
The nature of “opting situations,” she thought, explains why people “are in fact more casual and cavalier in the way they handle their big decisions than in the way they handle their ordinary decisions.” Yet it’s our unexplored options that haunt us. A decision-maker who buys a Subaru doesn’t dwell on the Toyota that might have been: the Toyota doesn’t represent a version of herself with different values. An opter, however, broods over “the person one did not marry, the country one did not emigrate to, the career one did not pursue,” seeing, in the “shadow presence” implied by the rejected option, “a yardstick” by which she might evaluate “the worth, success or meaning” of her actual life.
One might hope that a little research could bridge the divide between Old Person and New Person. In a 2013 paper titled “What You Can’t Expect When You’re Expecting,” L. A. Paul, a philosopher at Yale, writes, “Perhaps you think that you can know what it’s like to have a child, even though you’ve never had one, because you can read or listen to the testimony of what it was like for others. You are wrong.” Paul cites the philosopher David Lewis, who proposed what might be called the Vegemite Principle: if you’ve never tasted Vegemite, a mysterious and beloved Australian “food spread” made from brewer’s yeast, then neither a description of what it’s like (black, gooey, vegetal) nor experience with other spreads (peanut butter, marmalade, Nutella) will suffice to tell you whether you’d like it. Similarly, Paul argues, “being around other people’s children isn’t enough to learn about what it will be like in your own case.” She explains: