GoKawiilAs Chris Best, the co-founder and chief executive of Substack put it last week: "It's getting harder to tell what's real on the internet."
Announcing a new tool, external designed to let readers on the newsletter platform detect AI-generated writing, Best cited other research that has found up to 40% of writing on social media is now fake or AI-generated.
"Platforms that reward fakeness will create a race to the bottom," Best said.
LinkedIn, a social media platform focused on work, introduced a button on its platform this week that allows any user to report if a post or a comment appears to be AI-generated.
"AI slop is a top priority for all of us," LinkedIn's chief product officer Hari Srinivasan wrote on the platform.
In just the last couple of months, he said the platform had "blocked billions" of attempts to post AI-generated comments.
"Every day we are now catching hundreds of thousands of automated comment attempts," Srinivasan said.
Like Snap, LinkedIn said it is not rejecting the use of AI entirely and users that use AI tools to "refine" their posts should not get caught up in efforts to combat AI slop.
Nonetheless, LinkedIn is removing an automated prompt that would show up for users writing a post offering to "enhance" it through the use of AI. It will go back to a simple proofreading tool.
YouTube, the video platform owned by Google, also this month updated its policies, external around what kind of content can be monetised by creators.
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