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‘The Odyssey’ still has people clamoring for Imax showings—even at 6 in the morning

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Why This Matters

The continued demand for 'The Odyssey' in Imax 70 mm highlights the enduring appeal of high-quality cinematic experiences and the willingness of consumers to seek out premium formats. This trend underscores the importance of immersive technology in attracting audiences and shaping future film distribution strategies.

Key Takeaways

Only 25 theaters across the U.S. are showing the blockbuster Greek epic in the ultra-high-res Imax 70 mm format. Christopher Nolan’s The Odyssey is keeping its momentum from a massive opening weekend as it enters its third week in theaters.