GoKawiilX, formerly Google X and the most ambitious innovation lab of our time, isn’t content just to watch its hits like Waymo and Wing take off. An exclusive look inside how Astro Teller and company are reinventing themselves—and what might be their next big thing. A couple of miles from Google headquarters, a rehabbed midcentury shopping mall is home to a company that might be even Googlier than Google. Known as Google X until 2015, when it became a self-contained arm of the new holding company called Alphabet, it’s now just X. For clarity’s sake, it’s fond of calling itself “X, the Moonshot Factory”—definitely not to be confused with X, the Elon Musk-owned social network.
Google’s Moonshot Factory is just getting started
Why This Matters
Google’s X, the company’s innovation lab, continues to push the boundaries of technology with ambitious projects like Waymo and Wing. Its ongoing efforts to reinvent itself and develop groundbreaking solutions are shaping the future of tech and transportation. This highlights the importance of sustained innovation and experimentation in maintaining industry leadership and addressing complex global challenges.
Key Takeaways
- X is a key driver of Google’s most ambitious projects.
- The lab is evolving to focus on new, potentially transformative innovations.
- Its work impacts the future of autonomous vehicles, drone delivery, and beyond.
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