GoKawiilApple has rolled out a new experience for browsing and buying accessories on the Apple Online Store and in the App Store app. The changes make it easier to browse accessories by categories, view editorial curations, and more.
The changes went into effect last week and can be found on the Apple Accessories webpage as well as in the Apple Store app.
The Apple Accessories homepage has been completely revamped with a more modern design. Right now, there are collections of “top picks” across the following categories:
Student Life
Power Picks
Fresh Colors
Travel Ready
Work from Home
Presumably, these categories will change throughout the year. There are also recommendations based on what’s currently in your shopping bag, as well as the ability to view accessories based on product category. You can also now chat with Apple Specialists via the accessories website.
In addition to the new design, the revamped Apple Accessories experience also includes better filtering options and improved search. You can also still easily view accessories made by Apple and third-party companies.
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