GoKawiilListen to this post
Key Takeaways Clickeez are toys that resemble mechanical computer keyboard keys and feature a satisfying “click” mechanism.
The brand went from idea to market in about a year — much faster than the typical 18–21-month toy timeline.
The company has sold more than 10 million Clickeez since its launch in mid-2025, and it’s projected to sell over 100 million by the end of the year.
A simple idea to turn an adult hobby into a kids’ toy has become one of the hottest toy launches of the past year. It’s Clickeez, a sensory toy that looks like a mechanical keyboard key, feels like a fidget, and doubles as a collectible — and is suddenly everywhere.
Clickeez, a brand from toy and game maker Goliath, has already sold more than 10 million pieces since launching in mid-2025. The collectible toys look and sound like mechanical keyboard keycaps, featuring a satisfying “click” mechanism. They are stackable, so users can connect them to create custom, wearable keychains or place them on keyboard trays. Each key features a character face and comes with a keychain.
Clickeez. Credit: Goliath
Brian Weiss, president of Goliath North America and global head of toys, expects to sell more than 100 million Clickeez by the end of this year. In a new interview with Entrepreneur, he describes the sales growth as “astronomical,” fueled by kids, teens and “kidults” who want to collect, customize and show off their keys.
Born into toys
Weiss did not stumble into toys; he grew up in the industry. His father was a manufacturer’s representative, a toy salesperson with a showroom in the old New York toy building. Weiss spent his childhood wiping shelves and setting up lines for different brands, absorbing how to merchandise and price great toys.
... continue reading