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I’ve used AirTags for years. Google’s new Pixel Tag needs these 4 things to succeed

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Why This Matters

The introduction of Google's Pixel Tag could significantly enhance the tracking ecosystem for Android users, reducing dependence on iPhones and bridging the gap with Apple's AirTags. By incorporating features like Precision Finding and a robust crowd-sourced network, Google can offer a compelling alternative that improves convenience and security for consumers. This development is crucial for the tech industry as it promotes more integrated and user-friendly device tracking solutions across different platforms.

Key Takeaways

There’s one tiny piece of tech that has rescued me from my own forgetfulness more times than I’d like to admit. It has stopped me from leaving important things behind and, dare I say it (please forgive me, Mom), helped me recover my car keys after I had completely lost track of them. That little lifesaver is an AirTag, and it might be the best $30 I’ve ever spent.

Naturally, that means my AirTags have found their way onto almost everything I care about: my car keys, work bag, car, and even the folder containing my important documents. There’s just one frustrating catch. My primary phone is a Pixel 10 Pro, which means I need to carry an iPhone just to use my trusty AirTags.

That’s why the rumors about Google finally making a Pixel Tag immediately caught my attention. It could fill one of the most obvious gaps in the Google ecosystem and, more importantly, let me leave the house with just one phone. But simply making an AirTag alternative won’t be enough. After using AirTags for years, there are a few features I believe Google needs to get right with the Pixel Tag.

Which AirTag feature should Google steal? 52 votes Precision Finding (UWB arrow-to-item) 31 % The massive crowd-sourced finding network. 6 % Replaceable year-long battery. 8 % All of them, honestly. 56 %

The Pixel Tag absolutely needs UWB

Shimul Sood / Android Authority

One of the AirTag features I really hope Google brings to the Pixel Tag is Precision Finding. Let’s say you know your keys are somewhere in the house, yet you’ve already checked every room, emptied your pockets twice, and even looked under the couch cushions. It’s frustrating, and that’s exactly the kind of situation Precision Finding is built for.

Instead of simply making the AirTag play a sound, Precision Finding points me in the right direction. Whenever I lose something, my iPhone shows an arrow along with the exact distance to the tracker, and both update in real time as I move. Even better, the phone starts vibrating as I get closer, which is a reassuring sign that I’m almost there.

One of the AirTag features I really hope Google brings to the Pixel Tag is Precision Finding.

Behind the scenes, the feature uses ultra-wideband (UWB) technology, which is accurate enough to tell not just that your tracker is nearby, but also the exact direction and distance to it. So, all you have to do is open the Find My app, follow the arrow, and in most cases, you’ll have your missing item back within seconds.

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