GoKawiilWhen should we expect the iPhone 18 Pro event, and when will Apple officially announce the date? Apple hasn’t sent invitations yet, but its announcement history gives us a remarkably consistent window.
Apple has announced its annual iPhone event two weeks in advance for four consecutive years. Here’s when Apple announced each of its last six iPhone events, plus what those dates suggest for September 2026.
Model Event announcement Event date Delta iPhone 17 Tuesday, August 26, 2025 Tuesday, September 9, 2025 14 days iPhone 16 Monday, August 26, 2024 Monday, September 9, 2024 14 days iPhone 15 Tuesday, August 29, 2023 Tuesday, September 12, 2023 14 days iPhone 14 Wednesday, August 24, 2022 Wednesday, September 7, 2022 14 days iPhone 13 Tuesday, September 7, 2021 Tuesday, September 14, 2021 7 days iPhone 12 Tuesday, October 6, 2020 Tuesday, October 13, 2020 7 days
The pandemic disrupted Apple’s regular iPhone event schedule in 2020 and 2021. The iPhone 12 event moved to October, and Apple provided only seven days’ notice for both the iPhone 12 and iPhone 13 events.
Since 2022, however, Apple has been remarkably consistent. Every iPhone event has been announced exactly 14 days before the presentation.
When is the iPhone 18 Pro / iPhone Ultra event?
Apple hasn’t officially announced the next iPhone event date, but Wednesday, September 9, is currently the leading possibility.
Apple offered its first official clue this week when it opened applications for US retail employees to work its Event Support Experience Program in California. The company told employees that the event will occur during the first half of September.
Bloomberg suggests that Wednesday appears slightly more likely because Labor Day falls on Monday, September 7. A Wednesday event would preserve the workday travel window Apple has historically provided attendees.
When will Apple announce the new iPhone event?
... continue reading