You’d expect your pimple patches to heal blemishes, not cause them. But when you're buying beauty products on Amazon, there’s a risk you’re getting more than you bargained for.
And you wouldn’t be alone. According to a 2023 study from Michigan State University, nearly seven in 10 consumers were fooled into purchasing counterfeit items online. That same year, Amazon reported blocking more than 700,000 attempts by “bad actors” trying to open new storefronts and seizing more than 7 million counterfeit products worldwide.
While knockoff sneakers might pose minimal safety risks, fake skin care and makeup are a whole different story. These products come into contact with your skin and can cause irritation, allergic reactions, chemical burns, or more serious health issues. According to the Personal Care Products Council, counterfeit cosmetics can come laced with carcinogens like arsenic, beryllium, and cadmium, as well as dangerous levels of aluminum, mercury, and bacteria. So, how do you protect yourself without giving up online shopping altogether?
Here's how to spot fake beauty products on Amazon (ideally) before they touch your face. For more smart shopping advice, check out Here’s What the FDA Label on Your Personal Care Products Means.
Start With the Source
On Amazon, the same product might be sold by more than one vendor. Your safest bet is sticking to products sold by the brand's official storefront. Sometimes the product is shipped and sold by Amazon.com. While not foolproof, it's the second-best option, considering Amazon takes responsibility for the inventory it fulfills.
Amazon allows independent vendors to list and sell products on its platform, and while many are legit, counterfeiters love this loophole. Click on the third-party seller and look at its storefront. If it’s empty, oddly named, or redirects to nowhere on Google, move along.
Vet the Seller Like It’s a First Date
You’d Google a Bumble match before meeting up; apply that same energy here. Run a quick search. If a third-party seller has no presence outside Amazon or is filled with one-star complaints, that’s your cue to swipe left. Look for a legitimate website, positive reviews across various platforms, and clear contact information or customer service details. In this economy, we might love a mysterious man with no socials, but a mysterious seller is giving catfish.
Read Between the Reviews
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