Tharon Green/ZDNET
Prime Day is live.
Amazon's annual Prime Day event returned in the early hours of Tuesday, July 8, and will run through Friday, July 11. For the first time ever, Prime Day is a four-day extravaganza -- two days longer than last year.
Also: The best Prime Day deals live now: Expert-vetted
In June, the retailer unveiled early offers for Prime members, like savings on exclusive Amazon products and devices, and relaunched the Prime for Young Adults program, a discounted membership for those 18-24 years of age. Other offers, like Prime-exclusive deals on Kindle Unlimited, Audible, and discounts on services like Grubhub, were also made public. Now, there's dozens of deals live across Amazon and competing retailers. Here's everything you need to know about Prime Day before you shop this week.
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What's new in 2025?
The most notable change this year is the extension of Amazon Prime Day from a two-day event to a four-day event. That means shoppers can find 96 hours of continuous Prime Day savings. Also new this year is the relaunch of Prime for Young Adults, which offers 6 months of Prime at no cost, a 50% discount thereafter, and other perks like 10% cash back on select products during the event. Prime for Young Adults replaces Amazon's former student discount program.
Also: Get 50% off an Amazon Prime membership if you're age 18-24 - here's how
Amazon also dropped new Prime Day features in its release, like the new "Today's Big Deals"-- themed daily deal drops featuring what Amazon calls some of the most exciting deals of the event, exclusive to Prime members. These offers launch daily at midnight PDT and remain available for a limited time, while supplies last.
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