GoKawiilis the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.
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Buc-ee’s became something of a viral sensation during the World Cup, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of Last Week Tonight, John Oliver literally begged the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads “Buc-Off.” But Buc-ee’s has so far declined to take the bait, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.
According to WDTN, an NBC affiliate in Miami Valley, Ohio, Buc-ee’s opened its first locations in the state earlier this year. And now it’s targeting established local businesses through trademark suits. Beaver’s Mini Mart in Beavercreek has been a staple of the city for “decades.” But Buc-ee’s is claiming that this long-running store’s beaver logo could confuse customers. WDTN says:
In the suit, filed days ago, Buc-ee’s alleges that the Mini Mart’s cartoon beaver mascot is too similar to their own, with its “wide eyes and a smile” that also “uses red as a predominant color,” and could cause confusion.
Oliver and Mr. Nutterbutter have already fended off one lawsuit, with Bob Murray, a mining executive, having unsuccessfully sued for defamation following a 2017 episode about the coal industry.