GoKawiilCrystal ball: Just a couple of months after Cloudflare revealed that bots have officially surpassed human traffic online, the company has given its view on what things will look like in five years. It's not good news for us fleshy meatsacks: non-human traffic could be up to 1,000 times higher than human traffic.
CDN and cybersecurity giant Cloudflare held its Q2 earnings call on Thursday, during which chief financial officer Thomas Seifert gave a concerning prediction about what the web will look like in the future.
"If the current trends continue, we think in five years, non-human traffic will be as much as 1,000 times as much as human traffic," he said.
"In other words, humans will be a rounding error on the internet, not because human traffic goes down, but that's just how fast we're seeing non-human traffic grow."
Seifert did add the important caveat that his predictions have been wrong in the past. Cloudflare CEO and co-founder Matthew Prince will likely be able to relate to this. He had predicted that bot traffic would surpass humans at the end of 2027, but it happened earlier this year.
Also read: The Zero Click Internet
It goes without saying that the sudden acceleration in non-human traffic is being driven by AI – agentic AI, specifically. Agentic systems behave very differently from traditional web crawlers and fraud bots. Their activity can closely resemble ordinary browsing, but it happens at machine speed and can be repeated on an enormous scale.
Even a straightforward prompt may trigger thousands of requests. Prince illustrated the difference using online shopping: someone searching for a camera might check five retailers, while an AI agent could examine 5,000 sites on their behalf. Multiply that behavior across millions of users asking assistants to compare products and airfares, research topics, collect information, or condense articles, and you can see why Seifert believes humanity's online presence will become a rounding error.
Seifert said that if traffic does grow the way he expects, "we've got to get a lot more efficient," which is where Cloudflare's services come in, of course. He also mentioned the security implications of a web made up pretty much entirely of bots.
The idea that Dead Internet Theory – the concept that the internet is mostly run by bots and AI – will be demonstrably true in a few years (or now, arguably) is a concerning one. For a start, it could see the end of independent sites that have relied on the web's business model since the 1990s.
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