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iPhone 18 Pro’s flagship new color detailed by leaker

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Why This Matters

The iPhone 18 Pro's new flagship color, a deep burgundy or cherry hue, signifies Apple's shift towards more vibrant and bold color options for its Pro models, potentially influencing consumer preferences and industry trends. This move highlights Apple's focus on personalization and aesthetic appeal, which can impact sales and brand perception among tech enthusiasts and consumers alike.

Key Takeaways

Last year iPhone 17 Pro’s Cosmic Orange color proved an instant hit, but rumors indicate it’s being replaced in iPhone 18 Pro by a new burgundy. Here’s what to expect, per a new leak.

Here’s what to expect from iPhone 18 Pro’s main new color

Source: Sonny Dickson

Historically, Apple has stuck with very muted colors for its Pro model iPhones. But the company made a big pivot with iPhone 17 Pro. Rather than limiting the device to shades of black and white, Apple launched a flashy Cosmic Orange color that immediately became very popular.

Rumors indicate the company plans a similarly bold direction for iPhone 18 Pro.

But rather than sticking with another orange option, Apple is expected to offer three (maybe four) colors:

Burgundy/Dark Cherry

Light Blue

Silver

possibly Dark Gray

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