GoKawiilIn Brief
Competing Android app stores are now back on Google Play in the U.S., and Aptoide is the first to take advantage of the new option. On Monday, the Portugal-based app distributor brought its games store back to Google Play after more than a decade, crediting the loosening of restrictions that had been criticized as anticompetitive.
For the first time in many years, U.S. users will be able to install a competitor to Google’s Android app store directly from Google Play itself, a milestone in terms of opening the app market to more competition.
Aptoide’s independent app store is one of the larger Android app marketplaces outside of Google Play, offering more than 40,000 Android applications to its roughly 25 million monthly active users. The U.S. has been Aptoide’s largest market to date, but until now, the store had to be sideloaded on Android devices, limiting its reach.
Image Credits:Aptoide
That changed following U.S. District Judge James Donato’s ruling in the Epic Games lawsuit, which, among other things, now requires Google to allow the installation of third-party apps from outside the Play Store. As of June 22, 2026, Google began allowing third-party app stores to access Google Play’s app catalog through the Play Catalog Access Program. This allows competitors to access Google Play infrastructure, including its catalog of apps that can be offered to users, while remaining an independent store.
Epic Games first sued Google in 2020, alleging anticompetitive abuses in the Android app ecosystem. A jury trial ruled in Epic’s favor in 2023. Google appealed the ruling, but lost. Earlier this year, the company said it would drop Play Store commissions and make it easier for Android users to install alternative app stores.