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Disney’s next streaming bet depends on creators. Will it pay them?

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Why This Matters

Disney's shift towards short-form, vertical content on Disney+ reflects a broader industry trend of adopting TikTok-style interfaces to boost viewer engagement. However, this move raises questions about creator compensation and the evolving landscape of content monetization. Understanding these changes is crucial for both consumers and creators navigating the future of streaming platforms.

Key Takeaways

Fan-made content is great. But shouldn’t those fans be compensated? Has anyone checked out Disney’s Verts lately? (And if you have no idea what I’m talking about, I don’t blame you). The Disney+ in-app experience quietly changed in March of this year; vertical, short-form content—hence the name—now populates its home page. Disney engineered an app interface to rival TikTok and Reels, with one major difference: It serves only trailers for Disney and Hulu shows.