GoKawiilGoldberg talks how to make money in journalism, why community is the secret to keeping readers consuming content, shutting down Gawker, and how he feels about media unions. Bryan Goldberg, CEO of Bustle Digital Group, which operates editorial platforms including Bustle, Nylon, and W Magazine, among others, thinks that hosting events and cultivating a community of influential people to appeal to readers is the solution to keeping his media properties solvent and profitable. In September 2025, Goldberg launched an invite-only membership to Nylon Magazine. The membership, which gathers tastemakers and influencers, has helped BDG put on buzzy events, collect data on members, and ink dozens of lucrative partnerships with brands including Vera Wang, Nautica, and PVOLVE. Here, Goldberg talks about how to make money in journalism, why community is the secret to keeping readers consuming content, shutting down Gawker, and how he feels about media unions.
BDG CEO Bryan Goldberg’s plan for media after the pageview
Why This Matters
Bryan Goldberg's strategy emphasizes building community and hosting exclusive events to sustain media profitability in a shifting industry landscape. His approach highlights the importance of influencer engagement and brand partnerships as key revenue drivers. This shift signals a move away from traditional pageview metrics toward more community-centric and experiential monetization models, impacting how media companies engage with audiences and monetize content.
Key Takeaways
- Community-building and exclusive events are central to BDG's revenue strategy.
- Influencer and tastemaker engagement helps attract lucrative brand partnerships.
- The industry is shifting focus from pageviews to community and experiential monetization.
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