GoKawiilA new report from Sensor Tower shows that non-gaming apps continued to drive global mobile spending growth in Q2 2026 across iOS and Android, while gaming revenue declined 4.5% year over year. Here are the details.
AI apps lead non-gaming growth as mobile game spending declines
Last month, during Apple’s fiscal Q3 2026 earnings call, the company attributed part of its Services revenue slowdown to weaker mobile gaming performance and regulatory changes affecting the App Store business model.
Today, Sensor Tower published its Q2 2026 Digital Market Index report, offering a closer look at how mobile app spending and downloads changed during the quarter.
According to the report, non-gaming revenue rose 14.6% year over year in Q2 2026, while gaming revenue declined 4.5% over the same period. In absolute terms, non-gaming apps generated $24.4 billion in revenue and 25.5 billion downloads, compared with $19.2 billion in revenue and 11.3 billion downloads for games.
Source: Sensor Tower
The report also noted that U.S. IAP revenue declined 3% year over year, but the country still led the world in spending at $14.8 billion. China came in a distant second at $5.98 billion, despite seeing revenue grow 10% over the same period.
When it came to the top markets by app downloads, India remained in first place with 6.67 billion installs, up 4% year over year. The U.S. followed with 3.08 billion downloads, down 0.2%, while Brazil ranked third with 2.43 billion, down 2%.
Source: Sensor Tower
As for which app categories generated the most revenue, here’s what Sensor Tower said:
... continue reading