Skip to content
Tech News
← Back to articles

France Bans Unsolicited Telemarking Calls

read original more articles
Why This Matters

France's new ban on unsolicited telemarketing calls marks a significant shift towards protecting consumer privacy and reducing nuisance calls. This regulation emphasizes the importance of consent in telemarketing practices, potentially influencing similar policies worldwide. For the tech industry, it highlights the growing need for compliant communication strategies and robust opt-in systems.

Key Takeaways

Starting today, unsolicited telemarking calls are banned in France unless consumers explicitly consent to them. Companies that violate the law can face fines of up to 375,000 euros per call, though existing customers can still be contacted with related offers. Le Monde reports: The government says the law is a response to years of consumer complaints. Authorities estimate that about three-quarters of people in France receive at least one unsolicited sales call every week, and many receive more. In 2024, 11 consumer organizations issued a joint call for a ban, denouncing "relentless harassment of consumers through countless unwanted telemarketing calls to both landlines and mobile phones -- an intrusion that has become a regular part of their daily lives." Now, "businesses are prohibited from contacting consumers without their prior consent," said Alice Vilcot, chief of staff at the Directorate-General for Competition, Consumer Affairs and Prevention of Fraud. "That consent can be withdrawn at any time." [...] Previously in France, people who wanted to avoid marketing calls had to register their number with a government-run service, but consumer groups said some call centers ignored the list. Vilcot noted that an Ireland-based company was fined 6 million euros ($6.9 million) last year for violating France's previous telemarketing rules by calling people on the no-call list.

Read more of this story at Slashdot.