Skip to content
Tech News
← Back to articles

Pixel 11 takes on iPhone’s Photographic Styles with Camera Looks, including retro film filters

read original more articles
Why This Matters

The Pixel 11 introduces Camera Looks, a feature that offers users greater control over image processing with customizable filters inspired by film aesthetics. This move addresses consumer demand for more natural and less processed photos, positioning Google’s flagship device as a competitor to iPhone’s Photographic Styles. By enabling personalized and minimal processing options, Google enhances user creativity and photo authenticity in the mobile photography space.

Key Takeaways

A complaint with modern phone cameras that more and more people have is about the excessive digital processing that images go through. This has resulted in more and more users yearning for camera apps that deliver photos with minimal or no processing . Google seems to be incorporating that feedback for its newly launched Pixel 11 series, and giving users control over how processed they want their images to be — along with a host of film-inspired camera filters.

With Pixel 11, Google brings what it calls Camera Looks, which includes distinct color filters that you can apply to your photos. The new feature, which appears to be Google’s take on the iPhone’s Photographic Styles, lets you choose among the following four styles:

Original ,

, Natural style for muted details, somewhat like an iPhone’s camera,

style for muted details, somewhat like an iPhone’s camera, Shadows for a more contrasty look, and

for a more contrasty look, and Vanilla for a warmer, softer tone with a golden glow.

If you don’t like the presets, the Pixel 11 will also let you customize each of these Looks to your liking. And once you tune them to your preference, you can also save them as the default look for your camera.