GoKawiilFor 20 years, corporate innovation success rates have been stuck at around 10%—not because of bad process, but because companies can’t find, keep, or unleash the rare black belt innovators who move the needle. Despite bookshelves bending under the weight of 100 authors telling us how to unlock better innovation performance, the past 20 years have not delivered the desired uptick in project success rates. CEOs and innovation leaders I talk with report success rates across companies and verticals that seem stuck at the same ~10% rate we saw years ago.
Why corporate innovation keeps failing
Why This Matters
This article highlights the persistent challenge of corporate innovation failure, emphasizing that the core issue lies in the inability to attract and retain top-tier innovators rather than flawed processes. For the tech industry and consumers, understanding these barriers is crucial for fostering more effective innovation strategies that can lead to breakthrough products and services. Addressing these challenges could significantly boost innovation success rates, benefiting both companies and end-users.
Key Takeaways
- Innovation success rates remain around 10%
- Difficulty in finding and retaining top innovators is the main barrier
- Improving talent management could enhance innovation outcomes
Explore topics:
corporate innovation
success rates
black belt innovators
project success
innovation leaders
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