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Key Takeaways LinkedIn has fought low-quality content for years, including scam job postings.
AI has made moderating content far harder to manage.
AI detection firms estimate that a substantial share of LinkedIn posts and comments now involve AI, though LinkedIn disputed their results.
LinkedIn knows it has an AI problem.
Last month, the professional networking platform started giving users a way to flag posts and comments they believe were created by AI, using a “seems like AI slop” reporting button, The Wall Street Journal recently reported. The move aims to slow the flood of AI-created content.
LinkedIn isn’t alone. Most major social media platforms have tried to curb the rise of AI-generated posts, largely by relying on automated labels. It’s an approach with a spotty record, leaving some AI work unlabeled and mislabeling some human-created content as AI.
For example, social media star Nikolai Savic, who has five million followers on TikTok, is well-known for his creative cooking videos. He told the Journal last month that TikTok labeled some of his videos as AI-generated, even though he painstakingly edited them himself. The move caused him to lose credibility with fans.
“People already have in their minds that I’m only using AI,” Savic said. “This hurt my reputation so much. And at TikTok, nobody really seems to care.”
The stakes may be higher for LinkedIn, which sells itself as a trusted place to find useful information, build professional relationships and uncover career opportunities for its more than one billion members.
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