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The Pixel Tag Is Google's Answer To the AirTag

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Why This Matters

Google's Pixel Tag introduces a competitive alternative to Apple's AirTag, leveraging advanced tracking technologies like UWB and Bluetooth 6.0 to enhance precision and compatibility across devices. Its affordability and integration with Google's Find Hub network make it a significant development for consumers seeking reliable object tracking solutions. This move underscores the growing importance of smart tracking devices in everyday life and the push for more interconnected, precise location services in the tech industry.

Key Takeaways

Google has unveiled the $29 Pixel Tag, its long-awaited AirTag rival that combines UWB with Bluetooth 6.0 Channel Sounding for two forms of precision tracking. It launches November 11. The Verge reports: The Pixel Tag is a slim oblong device available in one grayish color -- Fog -- that weighs about 12g, or 0.4oz. Like the AirTag, it has no built-in hooks or clips for attaching to objects you want to track. There's a single button that will trigger a sound on your phone, for the rare occasion when you've got the Tag but have lost your main device. It also has an IP67 rating, so it should be safe from dust and rain. As for the battery, the Pixel Tag takes CR2032 coin batteries, and says one battery should last for over a year. Naturally, it'll be compatible with Google's Find Hub network, which leverages the Bluetooth capabilities of Android devices worldwide to help locate lost objects. [...] Once you're close enough to the Pixel Tag, UWB lets the Find Hub app display the distance and direction to the tracker, so long as you're using a phone with a UWB chip. Channel Sounding is a newer development that can display the exact distance, but not direction, and it will work with any phone or tablet that includes Bluetooth 6.0. The Moto Tag 2 is the only other tracker to currently support it.

Read more of this story at Slashdot.