Apple’s big September event is almost here, and the company has three new iPhone models set to launch: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra. Here’s what to expect.
iPhone 18 Pro and Pro Max
iPhone 18 Pro and iPhone 18 Pro Max are coming as successors to Apple’s popular 17 Pro line.
New features that are rumored include:
iPhone 18 Pro is also expected to have a higher starting price. Estimates suggest it could start at $1,399, but I suspect it could be closer to $1,199 or $1,249.
iPhone Ultra
iPhone Ultra is the rumored name for Apple’s first foldable, with its expected $2,000+ price creating a new high-end tier.
The foldable form factor should make iPhone Ultra the most radically unique model Apple has yet introduced. It will have a wide book-style fold, with a roughly 5.4-inch outer display and 7.8-inch inner display that resembles an iPad mini.
Design materials are expected to mimic the iPhone Air, with a titanium border and sleek look.
iPhone Ultra will have two rear cameras (Main and Ultra Wide) plus two front-facing cameras, one for each display. It will use Touch ID for authentication rather than Face ID.
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