GoKawiilProbably the single best thing to happen to me in my career was having had Kellan placed in charge of me. I stuck around long enough to see Kellan’s technical decisionmaking start to bear fruit. I learned a great deal from this, but I also learned a great deal as a result of this. I would not have been free to become the engineer that wrote Data Driven Products Now! if Kellan had not been there to so thoroughly stick the landing on technology choices.
Being inspirational as always.
In the year since leaving Etsy, I’ve resurrected my ability to care about technology. And my thoughts have crystallized to the point where I can write them down coherently. What follows is a distillation of the Kellan gestalt, which will hopefully serve to horrify him only slightly.
Embrace Boredom.
Let’s say every company gets about three innovation tokens. You can spend these however you want, but the supply is fixed for a long while. You might get a few more after you achieve a certain level of stability and maturity, but the general tendency is to overestimate the contents of your wallet. Clearly this model is approximate, but I think it helps.
If you choose to write your website in NodeJS, you just spent one of your innovation tokens. If you choose to use MongoDB, you just spent one of your innovation tokens. If you choose to use service discovery tech that’s existed for a year or less, you just spent one of your innovation tokens. If you choose to write your own database, oh god, you’re in trouble.
Any of those choices might be sensible if you’re a javascript consultancy, or a database company. But you’re probably not. You’re probably working for a company that is at least ostensibly rethinking global commerce or reinventing payments on the web or pursuing some other suitably epic mission. In that context, devoting any of your limited attention to innovating ssh is an excellent way to fail. Or at best, delay success .
What counts as boring? That’s a little tricky. “Boring” should not be conflated with “bad.” There is technology out there that is both boring and bad [2]. You should not use any of that. But there are many choices of technology that are boring and good, or at least good enough. MySQL is boring. Postgres is boring. PHP is boring. Python is boring. Memcached is boring. Squid is boring. Cron is boring.
The nice thing about boringness (so constrained) is that the capabilities of these things are well understood. But more importantly, their failure modes are well understood. Anyone who knows me well will understand that it’s only with a overwhelming sense of malaise that I now invoke the spectre of Don Rumsfeld, but I must.
To be clear, fuck this guy.
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